Small businesses in California are really suffering by not staying up on modern marketing strategies. Today, it's all about being found in Google and connecting with your audience. Well, you can do both with video marketing. Youtube, Vimeo, Daily Motion, and other video hosting sites allow you to upload videos and then potentially get them ranked in Google.
If you are able to get your video found in Google for the services you offer, you have a chance to talk to your prospect via video and personally deliver a message to them. Should your message be compelling enough, that prospect could quickly turn into a paying client. This video explains this idea in much more detail: